Customers are now enlightened and very familiar with the regular marketing tricks
Selling to them is no longer easy like it used to be. Which is why today, I’d be showing an alternative method to deal with your customers…
In today’s marketing, hyping your copy doesn’t work that much anymore. Jamming features and benefits to your copy also don’t work. What is working now is selling your products to your customers on a subconscious level, without them knowing they are being sold to, and you’ll have customers drooling with desire to purchase what you’re selling.
Here 3 ways you can drive customers to your product and sell to them easily;
1. Social Proof
If you think benefits alone will sell your products, then I’ll advise you to think again. Seth Godin says it well:
Without trust, marketers know that there are no sales. Trust means the prospect believes not only that the product being sold will actually solve his problems, but that if for some reason it doesn’t, the company will make good on its reputation of performance.
It’s important to establish credibility in all your marketing because today’s consumers assume marketers are out to take advantage of them.
But the thing is: You don’t have to show them that you’re trustworthy, all you need do is to show them other people trust you.
This is what social proof means.
Social proof is far from being just marketing, it’s a mandate if you want to make more customer sales.
And it’s as easy as just showing the people benefitting from your product.
There’s actually no limit to how you can do this, but this 3 come to mind very often.
Share stories of real people using and enjoying your product. How you tell the story doesn’t matter: use written case studies, videos, statistical charts, and interviews. What’s important is that you show how your product or services are helping people reach their goals.
Endorsements & Testimonials
Make it a regular practice to get testimonials from your customers. Then use them liberally to sell your product.
It’s easier for new clients and potential customers to trust you when they see other people showing confidence in your business…especially if it’s someone who is respected in your community.
This makes it easy to go over the roof and increase customer sales.
Another way to gain trust in your business is to allow your prospective clients to see other people who have used your product before or patronized your service. let prospects see who else uses your product. When they see brands they respect on the list, you gain their trust instantly.
It’s true. As soon as you hear something is off limits, you want it. If a book is going out of print, you want to buy it immediately.
If you hear that a product is only available until midnight tonight, even if you don’t need it at the moment, you’re inclined to buy it because you fear to miss out.
That’s how scarcity works…It drives customer sales. It makes you aware that you might miss out if you don’t take action.
Scarcity can be achieved through limited stock, a deadline, or making something only available on certain dates or times. It can be used in emails to make people click through, in your sales pages to make people take action, and as a value-add offer before or after purchase.
3. Sensory Language
Deep in your brain’s temporal lobe is an almond-shaped cluster of neurons that some experts call your lizard brain. Known as the amygdala, this primitive part of your brain is both pre-verbal and pre-logical. What this means is that it can trigger actions before you have time to think about it.
Neuromarketers call it a “buying brain,” because pushing its buttons leads to a Buy Now response that’s almost instinctive.
In other words, spark desire by connecting with people’s primitive brain, and you can generate a buying response without manipulating anyone. People buy things without knowing why.
Your customers may love to buy, but they don’t want to be sold. Your job, then, is to sell your product to them subconsciously and trigger their desire to buy before they know of it.
Good thing is that it’s easy if you add social proof, sensory language, and scarcity to your sales copy.
This will make them drool over your product without knowing it.